Adidas Benji & Lamia Launch

Client
Adidas
Location
Istanbul
Year
2026
Category
Events
Blue illuminated Adidas neon logo

Power infrastructure for illuminated logo installations, product displays and a dinner area at a launch held in a historic venue.

We delivered the electrical infrastructure for the event space set up in a historic building for the Adidas Benji & Lamia launch.

Working with the production team, we installed the power connections for the illuminated Adidas logos outside the building and inside, the spotlights on the product display plinths and the lighting supplies for the long dinner table. We provided technical support on site throughout the event.

Work carried out
  1. Outdoor illuminated logo installations01
  2. Indoor neon logo connection02
  3. Product display plinth lighting03
  4. Dinner area lighting supplies04
  5. Temporary power distribution05
  6. On-site support during the event06

Photos

7 photos
Illuminated logo and lit building at dusk
Illuminated Adidas logo in front of the building
Adidas logo installation in a historic courtyard
Launch dinner area and event lighting
Product display plinth with spotlight
Benji + Lamia product display
Benji + Lamia launch wall
Contact

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